Central Group has acquired 100% of a Thai section of Zalora, an online conform marketplace owned by Rocket Internet SE for an undisclosed sum.
Rocket Internet, a nine-year-old Berlin-based internet company, focuses on building online markets and services.
It founded Lazada, a answer to Amazon in Southeast Asia, and owns other online marketplace brands including Foodpanda smoothness service.
Zalora was selected since it is a personality in online conform offered in Southeast Asia, Central pronounced in a matter on Friday.
The conform marketplace also has a good e-commerce height that would assistance strengthen Central’s placement channels.
The understanding also provides Central with entrance to Zalora’s patron bottom of over 2 million accounts and some-more than 1,000 of Zalora’s retailer partners.
“This is approaching to double Central Online’s sales while business can still select to emporium for conform equipment underneath a Zalora brand, as Zalora will turn a flagship conform e-commerce height for Central Group,” a matter said.
The understanding will also strengthen logistics capabilities of both, Central said.
In Apr this year, Alibaba Group Holding Ltd paid $1 billion for control of Lazada Group SA, one of Rocket Internet’s subsidiaries.
The understanding would take a Chinese e-commerce hulk to Southeast Asia and closer to a idea of shedding a home-market reliance.
Alibaba would compensate $500 million for new shares in a closely hold association and squeeze an equal volume from existent investors.
Investors offered embody Germany’s Rocket Internet SE, British supermarket sequence Tesco Plc and Investment AB Kinnevik.
Get full Bangkok Post printed journal knowledge on your digital inclination with Bangkok Post e-newspaper. Try it out, it’s totally giveaway for 7 days.