Central buys online conform marketplace Zalora

Central Group has acquired 100% of a Thai section of Zalora, an online conform marketplace owned by Rocket Internet SE for an undisclosed sum.

Rocket Internet, a nine-year-old Berlin-based internet company, focuses on building online markets and services.

It founded Lazada, a answer to Amazon in Southeast Asia, and owns other online marketplace brands including Foodpanda smoothness service.

Zalora was selected since it is a personality in online conform offered in Southeast Asia, Central pronounced in a matter on Friday.

The conform marketplace also has a good e-commerce height that would assistance strengthen Central’s placement channels.

The understanding also provides Central with entrance to Zalora’s patron bottom of over 2 million accounts and some-more than 1,000 of Zalora’s retailer partners.

“This is approaching to double Central Online’s sales while business can still select to emporium for conform equipment underneath a Zalora brand, as Zalora will turn a flagship conform e-commerce height for Central Group,” a matter said.

The understanding will also strengthen logistics capabilities of both, Central said.

In Apr this year, Alibaba Group Holding Ltd paid $1 billion for control of Lazada Group SA, one of Rocket Internet’s subsidiaries.

The understanding would take a Chinese e-commerce hulk to Southeast Asia and closer to a idea of shedding a home-market reliance.

Alibaba would compensate $500 million for new shares in a closely hold association and squeeze an equal volume from existent investors.

Investors offered embody Germany’s Rocket Internet SE, British supermarket sequence Tesco Plc and Investment AB Kinnevik.

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Article source: http://www.bangkokpost.com/business/news/971833/central-buys-online-fashion-market-zalora

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